No matter if you’re a travel agency or a tour operator, digital marketing is proven to be very effective. Digital marketing is the most inexpensive way to reach your target market, regardless of the size of your business.

The website is a crucial starting point. Every travel agency and tour operator should have a website. And not just any website, but one that amazes the customer and entices to book a travel or tour.

People spend a lot of time on tourism websites because it requires a lot of time to decide upon destination, budget, nature of the activities, documentation on political and economic issues of the destination country, the required documents and much more other factors.

That’s why a website carries so much value. In addition, your website should contain information about your business, your travel license and adwards, your team, and your contact information to confirm the trustworthiness of your agency.

Because we are talking about the travel industry, it’s important to have visually attractive photos and high-quality images that are optimized and loaded quickly. Below is an example of a travel agency website. You can see the eye-catching image with just the right sized piece of content; only the essentials.

More and more users are expanding their online experience on mobile devices. Your website needs to be mobile-friendly. In addition, the website should load quickly and be responsive. We are in 2020, so if you’re not responsive, you don’t exist.

In the picture you can see a professional website displayed to the mobile users.

Examples of website design for travel agencies.

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