It’s the year 2019. People spend nearly 10 hours a day in front of the screen, but some companies do not have their own websites yet. With social media, some companies may not need their own websites, but this is simply not the case.
A website gives your company a competitive advantage, even if the competition already has a website. Read on to find out why your business should invest in a professional website today.
1. Who can not be found on the Internet, does not exist
Whether you run a regional business with a retail outlet or offer on-site services to your customers; If your customers and potential customers do not find you on the Internet, then you just do not exist. Even as a dentist with a solid customer base, you benefit from a website.
Customers and prospective customers often find out about products and services on the Internet, which they later buy “offline”, ie at your store. According to studies, over 80% of all online users do so.
Over 80% of Internet users search and find products and services over the Internet. Hardly any household or office is not connected to the Internet today. Thus, even large parts of your target group are certainly users of the Internet.
If someone wants to buy something or is looking for a service provider, today often searches on the Internet. Companies with websites displayed on Google have better maps to attract customers. And if you do not have a professional website, you may lose customers to the competition.
In addition, satisfied customers can simply send friends and acquaintances a link to the company’s homepage, if they want to recommend the company. Take your chance and attract attention online!
A website makes customers aware of your business.
It is therefore important that you are well found by this large number of potential customers and can be contacted quickly. So you generate customers for your local business by presenting yourself accordingly sympathetic and competent.
2. Via a website, your company is always available.
Advertising campaigns only make the information and messages of a company available to the general public at short notice. Unlike a website: once created, it is always available. For example, customers can find out around the clock, when a store is open, what it offers, or how it can best be achieved.
Also, customers can give us feedback and questions at any time through a website. Compared to a telephone, where a company is not always reachable.
3. Easily provide information.
From company history and services to references and images: companies have a lot to talk about. For advertisements, radio spots or posters, however, the space is limited.
Websites are increasingly important to get information out quickly to all consumers.
On a website, however, companies can provide all the information they care about. Especially in the case of products or services in need of explanation, this offers the opportunity to present all advantages of the offer in detail. Although this works in thick glossy brochures or catalogs – but they are quickly outdated and thus much more expensive.
4. Having a good website will make your business look modern.
For many customers is the first contact point with a enterprise. If you want to leave a good first impression, you should have a well-maintained and up-to-date online presence. If a company has no or a completely outdated website, it can scare off the customer.
5. It’s a platform you own and control.
The greatest thing about having your own website is that it’s YOURS. It’s great to be on social media, but when algorithms change (I’m looking at you Instagram) it can be frustrating. When you have your own website, you get to control exactly what information is out there, and when and how that information is displayed to users.
When you have your own website, you’re not subject to anyone’s control — you make all the decisions. You can also make it as unique or standard as you’d like.
6. Save money in the long run.
Traditional marketing is still important in the digital age, but when developing a website and social media presence, organizations can cut down on traditional marketing costs. It might cost an initial start-up fee to design and deploy a professional website, but having a website makes it easier in the long run to promote and advertise.
In the end, a homepage is inexpensive especially in comparison with other advertising materials.
7. Grow your audience.
Having a website means you aren’t limited in who you reach. It’s the World-Wide Web for a reason. Even if you’ve only got one brick-and-mortar shop, you can reach hundreds of people who never would have otherwise known that your business existed. Having a website also provides your business with another platform to sell goods or services. In a world that can feel large and distant sometimes, a website can connect your business with all the corners of the globe.